Generally, when you talk to someone who runs a fairly unprofitable businesses, they assume that's normal and that most businesses struggle ("It's tough out there. Small businesses find the early years hard, I've read about it"). When you suggest that actually loads of businesses do very well financially, sometimes right out of the blocks, they're often surprised (and sometimes aren't even really ready to engage with the idea).
If you're running a business and only just getting by, you should maybe be more open to the possibility that that's not necessarily the way it has to be, or that the market is telling you that the business you're running isn't the right thing for you to be doing.
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