If you formed everyone in the world into a line, in order of how likely they were to buy from your business, you would be right at the back. Six billion people in front of you. You are definitely not going to buy anything from your business, that's for sure.
So, to some degree, your opinion about your business is totally irrelevant. The opinions of the people who might actually buy from it are what actually count.
Of course, you can't toil away in a business you hate, and it's important that the thing is conceived and operated in a coherent and thoughtful manner. So you're very important in other ways. And you may well have great insight into what people who are like you will enjoy. But often the businesses that fail most badly are the ones that were set up on the basis that they were a business the owner would love to shop at/drink at/whatever. The assumption that everyone else will be into just the same thing can be flawed.
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