There’s a natural and reasonable assumption in accounts and tax that the quality of the work and service you get is likely to be in some way proportionate to the fee you pay. This is somewhat true, and somewhat untrue. It’s somewhat true as there are providers who will focus on a price-based, “conveyor belt” kind of service, and there are providers who will focus on a more supportive and holistic service. We’re the latter, but there’s a place for both, just as long as you know what you’re signing up for.
But you do come across plenty of occasions where people pay quite a lot of money for something not commensurate with the cost - and also some where people get great work or service for a lower fee than the provider could really charge.
Why might someone be “overcharged”?
- You might not be the kind of client your accountant would generally work with (classically, you might be a small fish in a big pond) but they don’t mind doing the work if the money is right.
- They might not want to work with you at all, and hiked the fees in the hope that you’ll leave. This is a terrible plan (they’ll find you just as irritating, and now also feel slightly dirty about the amount they’re charging you!) but it’s very common advice on accountancy forums nevertheless.
- They might be overstretched, with good intentions not matched by the capacity to execute.
- They might habitually hike fees up every year until they meet some resistance. From a cold, commercial perspective that’s not a crazy thing to do.
- They might actually be doing really good work but not telling you about it. This is surprisingly common. When we take on a new client who has been unhappy with the work or service levels of their previous accountant, at least 75% of the time the work is actually completely fine, just ill-communicated.
- But they might actually just not be good enough. You do get cases where an accountant has agreed a premium fee that would be fine if they were doing a great job, but they just don’t have the level of competence to know what a great job is.
Why might someone be “undercharged”?
- An accountant might not be very good at valuing their services.
- They might have a good idea of the proper commercial value, but lack self-confidence!
- They might be trying to win work on price initially with the intention of hiking fees up later on (we don’t think this is a good plan ourselves, unless you’re completely explicit about what the eventual fee might look like and what the discount is, but it certainly happens).
- They might have a simple life and low overheads and simply be happy with reliable work that gives them an amount of money that they’re satisfied with. There’s more to life than maximising profits.
Clearly a once-a-year form filling service should be cheaper than a service with more regular support and check-ins. But it’s possible to get sucked into the former at the price of the latter. Be careful!
One more thing - it’s tempting to try and negotiate hard and get services at the lowest price possible. This is quite logical and definitely a reasonable idea with a one-off transaction. If you’re buying a car, play hardball! The problem with applying that to an ongoing annual service, though, is that you’re going to quickly find yourself with a provider who resents you, over and over and over again. Try and find a fee that you *and* your accountant are both content with!